The owners of Artifact and Wares partner on Hyperbole, a storefront mashup that spotlights Hudson Valley creatives and independent makers.

Word of the day: Hyperbole

Definition: An extravagant exaggeration

Alternative definition: A gorgeous, women-owned gift shop in Beacon

We’re not being hyperbolic when we say it’s nothing less than lovely, either. In fact, the sweet storefront on Main Street is a hub for all things eye-catching. Whether its handmade Hudson Valley art, stylish shoes from sustainable makers, or sparkling baubles from independent artisans, Hyperbole probably has it.

“With Hyperbole, our mission is to support people who make beautiful, original, and socially responsible products within the Hudson Valley and beyond,” say co-owners Andrea Podob and Carolyn Baccaro.

Hyperbole Beacon Hyperbole Beacon

Prior to the opening of Hyperbole in October, both women were already committed to that mission, albeit in slightly different ways. On East Main Street, Baccaro was busy running Artifact, where she stocked art and jewelry from independent vendors.

Over on Tioronda Avenue, meanwhile, Podob collected one-of-a-kind clothing and jewelry for her displays at Wares. Ironically, the two opened their respective storefronts within months of each other and maintained a commitment to support and sell small-batch, local products from the outset.

Hyperbole Beacon

As fate — or the small-town magic of Beacon — would have it, the duo soon became acquaintances and later friends. They bonded over their shared aesthetics, past careers, and shopping mentalities, not to mention the fact that they both owned small jewelry brands (Baccaro crafts Rock Dove Jewelry while Podob own Podobena). At the same time, they realized the overlap had the makings of a harmonious partnership in the heart of Beacon.

“We realized it would benefit both of us — and the artists whose work we carried — if we were to combine our two businesses and form one ‘superstore’ in a more central location on Beacon’s Main Street,” they explain. “Hyperbole is the happy result!”

Hyperbole Beacon Hyperbole Beacon

Since the women live in Beacon, they chose to open the shop within walking distance of their abodes in order to tap into the city’s strong artisan presence and bustling weekend scene. After closing Artifact and Wares, both of which were on the outskirts of town, they opened the doors to their new Main Street location on October 12.

A true fusion of the former businesses, Hyperbole is a one-stop shop for local, independent, and sustainable makers within the Hudson Valley and beyond. Displays range in nature from eco-chic dresses and sweaters to handcrafted bags, artisan-produced jewelry, and regional prints. The overall aesthetic is a dash of Brooklyn, a swirl of Hudson Valley, and 100-percent Instagram-perfect.

“For shoppers, we want to make it easier to avoid fast fashion and cheaply made products,” they say. “As jewelry designers ourselves, we understand how much time and hard work goes into making a beautifully handcrafted piece, so we wanted to provide an outlet for fellow makers to sell their work without going broke at expensive NYC makers’ markets or having to outsource production.”

Hyperbole Beacon

A #thinklocal operation, Hyperbole is just as much of a destination to support Hudson Valley artisans as it is to savor the warm, creative spirit that thrums through Beacon. Baccaro and Podob make a point to welcome each and every customer who steps foot inside the shop, just as they carve out time to speak with their featured artists and learn the stories behind the brands they carry. Depending on the day, that could mean chatting about the inspiration behind one of Johnny Defeo’s works or explaining exactly how Salt + Umber’s sustainable footwear comes together.

“We like it when people pop in and hang out. That’s why we offer our guests a beer and invite their dogs to come shopping, too,” they explain. “We know where every piece came from, how it was made, and who made it.

The women may be serious about their “support small” mindset, but they want to keep the shopping experience fun for everyone. They chose the name Hyperbole both for its energy and as a comic reference to their tendency to make over-the-top statements about just how wonderful their community of artists and makers is.

Hyperbole Beacon Hyperbole Beacon

Now that Hyperbole is officially up and running in Dutchess County, Baccaro and Podob are excited to transform visits to the store into full-blown experiences. Looking ahead, they hope to roll out pop-ups and classes in which visitors can meet featured artisans and learn new skills. To keep things local, they’ll also collaborate with neighboring shops like Pavonine Yoga and use their in-store bar to host events. Throughout it all, they’ll continue accepting applications from artists and designers who think their works would be a good fit at the shop.

“We want to create a shopping experience that feels personal and fun,” they explain.

And that’s no overstatement.

484 Main St, Beacon

Hyperbole Beacon